• Microtargeting

    Microtargeting

    In the early hours of November 7, 2012, Mitt Romney’s wife Ann cried inconsolably and asked his campaign staff, “How did this happen?” According to Mark Halperin and John Heilemann’s campaign chronicle Double Down, his vice-presidential nominee Paul Ryan was equally confident. Romney had penned an acceptance speech but NOT a concession speech. That’s self-assurance.…